With just under a decade of experience in the packaging sector in both the UK and Australia, Alison has rapidly established herself as a trusted authority on Extended Producer Responsibility (EPR), sustainable packaging design and regulatory transformation, helping businesses move beyond compliance towards improved packaging outcomes.

Since joining Ecosurety in May 2024, Alison has played a central role in shaping the organisation’s packaging sustainability advisory offering. She advises major brands and retailers on how to navigate evolving EPR regulations while optimising packaging design to improve recyclability, reduce environmental impact and meet consumer expectations for sustainable, easy-to-use packaging. Her work directly enhances customer experience by helping packaging become more intuitive to recycle, easier to understand and more aligned with sustainability goals.